Social media has sparked a renaissance of new ideas. Facebook newsfeeds and Twitter timelines are constantly flooded with photos, videos and articles concerning both local and global issues.

The problem that Monsoon addresses is the symbolic annihilation of South Asians by the mainstream media. Our select portrayals, ranging from convenience store clerks to cardiologists, have masked our true identities. The lack of media coverage on South Asian current events has perpetuated the obscurity the subcontinent holds in the minds of most Americans.

Monsoon aims to ride this wave to creatively foster dialogue about all South Asian countries as well as the vibrant South Asian diasporas around the world. It seeks to fight both the misrepresentation and underrepresentation of South Asia in mainstream media by producing original magazines and online content that informs but also entertains.

If any of this sounds interesting, then get ready to make some waves!